Mieza Everdeen

Assalamualaikum and hello readers! I was recently invited to witness the launch of Laneige Waterful Sharing Campaign 2016 by Amorepacific Malaysia and I'm so glad to finally learn how a corporation can give back to the society in need.

Collaborating with Global Peace Foundation, Laneige Malaysia launched its third instalment of CSR to bring water relief to two Orang Asli communities in Kampung Ulu Geruntum, Perak and Kampung Binjai, Pahang. The relief will benefit 500 residents in both villages which have been deprived of clean, drinkable water for daily use. These two communities have been consuming untreated surface water from rivers or ponds for drinking, cooking and washing. According to the CEO of Global Peace Foundation, Dr Teh Su Thye, the consumption of contaminated water in the long run does not only result in skin problems but also serious health issues like water-borne diseases and in some cases, death.

"Even if it is running water, it is still unfiltered so how can we be sure that it is clean? It can contain viruses, bacteria, parasites and animal urines which can lead to Leptospirosis" - Dr Teh

Left to right : Foong Winnie, Brand GM of Laneige Malaysia; Margaret Chin, General Manager of Amorepacific Malaysia; Y.Bhg Tan Sri Zaleha Ismail, Chairman of Global Peace Foundation Malaysia; Dr Teh Su Thye, CEO of Global Peace Foundation Malaysia

Laneige is targeting to raise RM80,000 through this campaign to facilitate the installation of the two water filtration system. Specially designed and developed by RIVIVA, the filter is a non-electric system that includes a unique siphon backwash feature and contains microfiltration as well as ultrafiltration membranes effective in the removal of impurities without the need to use chemicals. Hence, this filter is easily maintained without skilled manpower and it only needs to be changed once in five years according to a representative from RIVIVA.

How the water filter station will look like upon completion of installation

The Waterful Sharing Campaign 2016 will be held in three months from 1st May to 31st July 2016. You can take part by purchasing the Water Bank Limited Edition Water Bottle (1 per customer) for RM10 each if you purchase any Laneige Water Bank series product or at the price of RM40 per bottle if you don't purchase any Water Bank products. Aside from Laneige counters nationwide, you are also invited to support this campaign during Laneige Beauty Road at the Centre Court of Mid Valley from 2nd - 8th May 2016. All proceeds from the sale will be channelled towards Laneige Waterful Sharing Campaign 2016 fund.